Does social media advertising improve sales? It is a hot question that’s on the mind of many new marketers. In case you didn’t know, Neustar conducted a study in 2014 which stated that social media marketing is one of the most effective forms of online marketing strategy to improve clicks, impressions and conversions without spending much money. That’s why many marketers can’t decide if they should stick to Google AdWords or Facebook advertising for their business.
If you are looking for its answer, read further.
Whenever we have to search for something, Google is our go-to place. Google ads are successful because they allow you to directly advertise to the people who are actively looking for your product/service.
So, when you are using Google AdWords, you are tapping onto the existing demand by allowing the ads to target specific keyword searches and queries. Budgeting is flexible too as you can start by paying $5 a day. Google AdWords also provides you good amount of keyword insights to understand the volume of the online search activity. If you want to create direct response campaigns, Google AdWords would prove to be the best.
Google AdWords has some drawbacks too. The click cost can get very expensive for a highly competitive segment. If you are a new user, you may find the Google AdWords platform a bit complex.
Facebook is a place where people connect with friends and family. It knows great deal about its members whether it is their location, age, gender, or interests. The best thing about Facebook is it allows you to advertise to high specific audience segments on the basis of their behavior, interests and locations.
Facebook advertising is effective if you want to reach the audience that uses mobile devices. You can make use of a range of display ad formats to make the ads engaging. It is very cost-effective and cheap as compared to traditional media. It is a great option if you are branding.
Which one to choose?
Google AdWords and Facebook advertising both have their own pros and cons. Each has their own impact on improving sales too. AdWords is best for direct response campaigns by targeting customers according to what they search on Google. It is effective for driving visitors to your website too. Facebook advertising, on the other hand, is best when you want to create brand awareness. It lets you retarget your visitors with proposition. AdWords may be expensive but it can convert at a higher rate because keyword- based targeting can bring more sales than just demographics, interest or behavior-based targeting. For a business, the only way to know which advertising network would be better is to spend money on both and then monitor the Cost Per Acquisition.
It is recommended to use Google AdWords and Facebook advertising both to bring traffic to your website and generate it into leads. Make sure you have a good understanding of both them to use them for growing your business in the right way.