It is not to the knowledge of many online entrepreneurs that it is vital to have ecommerce terms of service carefully and strategically placed on the website. Ecommerce terms of service language or page all over the website describing the manner in which an entrepreneur will respond to some specific occurrences or dealings forms a clear agreement between them and their respective clients. Incorporating skillfully-developed ecommerce terms on the website offers an online entrepreneur the chance of dictating the manner in which conflicts will be tackled, limiting their liabilities, protecting their IP, and advising clients on unique procedures entailed in undertaking transactions on their websites. Below are some of the terms of service that ecommerce entrepreneurs need to have on their sites if their businesses are to remain fully protected.
Billing; special fees: all of the special billing fees, inclusive of taxes, shipping, etc. need to be perfectly outlined and made clear in the terms of service. It is worth noting that a confirmatory agreement and a link are supposed to be utilized before paying for the services products bought from the site. There is a company that recently acknowledged the importance of this when some of its customers placed a law suit against it because it had charged them restocking fee. In this particular case, the clients’ argument was that they had not accepted paying restocking charges due to the fact that such terms could not be found easily at checkout.
Intellectual Property (IP): a large number of people who do business over the internet might have the perception that the only IP they should be worried about protecting are the business names, product names, logos, content and design on their sites. Nonetheless, majority of websites gives users and clients the freedom and opportunity of posting content with regards to services and products they have bought. An aggressive and vigilant online merchant should therefore take every initiative possible towards addressing in the terms of service, the said user content. The online businessman might need to utilize the content in advertising, particularly through testimonials, on the site. An individual who publishes some content on a website remains the valid owner of the same by default as the author. In this regard, in order for an ecommerce entrepreneur to be able to legally and fully utilize the written content, the terms of service is supposed to give authority for use by the entrepreneur.